Donaldson
Garden Design

The problem

Over twenty years of transforming gardens across Lisburn, Belfast and Co. Down, a book full of finished work, and genuine Google reviews to back it up. What the business didn't have was a website that put any of it in front of the homeowners searching for a landscaper.

The approach

The result is a dense, photography-led page where the finished gardens do the selling. The headline, “Your garden, properly transformed”, sits over a full-bleed photograph of their own work; composite decking, paving, artificial grass and fencing each get their own case with real before-and-after imagery.

The reviews section uses the business's actual Google rating, checked against Google directly rather than taken from an aggregator, with real quotes from named reviewers.

The details

• Verified 4.5 stars. A ratings aggregator showed a different number than Google itself; the published figure is the one that matches what a customer will find when they check.
• Density as a sales tool. Homeowners comparing landscapers want to see volume of finished work; the layout shows a lot of garden per scroll.
• A one-family story. The copy leads with what customers value: one team, start to finish, design included.
• Local search structure. Services and place names are marked up so the site competes for “landscaper Lisburn” and every service variant of it.